Bachelor of Arts in Public Relations and Media Studies

About This Programme

This programme prepares students to manage communication between organisations and the public. At The Unity University, students learn writing, media production, branding, and public relations strategy, building both creative and strategic communication skills.

Students practise producing content for print, broadcast, and digital platforms, and learn how to plan campaigns that build a positive public image for an organisation. Special attention is given to crisis communication, so graduates know how to guide an organisation’s message during difficult moments as well as ordinary ones. This prepares students for a media landscape that is increasingly digital, fast-moving, and important to every organisation’s success.

What You Will Learn

• Write clear and persuasive media content
• Plan public relations and communication campaigns
• Use digital and traditional media effectively
• Manage an organisation’s public image and reputation
• Handle media relations during a crisis
• Produce basic photography, audio, and video content
• Understand media law and ethics

Career Opportunities

• Public Relations Officer – manages an organisation’s public image and messaging
• Communications Specialist – produces content and manages communication channels
• Media Officer – handles press relations and media enquiries
• Social Media Manager – runs an organisation’s online platforms and campaigns
• Corporate Communications Consultant – advises companies on messaging strategy
• Broadcast Journalist – reports news for radio or television
• Content Creator / Editor – writes and edits content for publication