Bachelor of Marketing Management
About This Programme
This programme trains students to promote and sell products and services successfully. At The Unity University, students learn market research, branding, digital marketing, and sales strategy, building the creative and analytical skills needed to reach customers effectively.
Students practise designing marketing campaigns, analysing what customers want, and using digital platforms to reach wider audiences at lower cost. The programme balances creative skills, such as branding and content design, with analytical skills, such as measuring what marketing actually works. Graduates are ready to help organisations reach customers and grow their business in an increasingly digital marketplace.
What You Will Learn
- Conduct market research and analysis
- Design branding and marketing campaigns
- Apply digital and social media marketing
- Develop pricing and sales strategies
- Understand consumer behaviour
- Measure and evaluate marketing campaign performance
- Create basic marketing content and promotional materials
Career Opportunities
- Marketing Officer – plans and runs marketing activities
- Brand Manager – manages how a product or company is perceived
- Digital Marketing Specialist – runs online marketing and social media campaigns
- Sales Executive – sells products or services to customers
- Market Research Analyst – studies customer needs and market trends
- Advertising Coordinator – organises advertising campaigns and materials
- Customer Insights Officer – analyses customer feedback and behaviour