Bachelor of Business Administration
About This Programme
This programme gives students a broad understanding of how businesses are organised and run. At The Unity University, students study management, marketing, finance, and operations together, so they can work in almost any business department or take on general management responsibilities.
The wide scope of the programme means students learn to see the whole picture of a business, from setting strategy to managing day-to-day operations. Case studies, business plan projects, and group presentations build practical skills alongside the theory. Graduates are prepared for leadership roles or to start their own companies, with the flexibility to move between different areas of business as their careers grow.
What You Will Learn
- Apply core management and leadership principles
- Understand marketing, finance, and operations basics
- Plan and organise business activities
- Make informed business decisions
- Identify and evaluate business opportunities
- Prepare a basic business plan
- Apply teamwork and communication skills in a business setting
Career Opportunities
- Business Manager – oversees a team or department’s daily operations
- Administrative Officer – manages business processes and records
- Entrepreneur – starts and runs an own business
- Operations Officer – keeps a company’s day-to-day activities running smoothly
- Management Trainee – learns different business functions on the path to management
- Business Development Officer – identifies new opportunities for growth
- Customer Service Manager – leads a team that supports customers